Advanced Facebook audience targeting is supreme for SaaS companies to efficiently acquire high-quality leads and drive conversions within often complex, B2B-centric sales cycles. Beyond basic demographics, it leverages sophisticated strategies like deeply segmented Custom Audiences, which can include retargeting website visitors who viewed specific product or pricing pages, uploading CRM data of highly qualified leads or existing customers (for exclusion or lookalike creation), and engaging users based on in-app events like free trial sign-ups or key feature adoption. Equally critical are Lookalike Audiences built from these high-intent Custom Audiences, extending reach to new prospects who share valuable traits with your best users. Further refinement involves layering detailed behavioral and professional interests (e.g., job titles, industry, B2B purchase intent) with demographic filters, creating precise segments for highly relevant ad delivery.